"He has the intuitive sense of what works and is innovative in an ever-changing business and social climate," said Teresa Earnhardt. "We are excited about him joining our team and what his leadership means for the future of Dale Earnhardt, Inc."

Max L. Siegel has over fifteen years of brokering deals and project management and is known for his shrewd and savvy business expertise, an accomplished entertainment executive, attorney, author, conference organizer and television & film producer. Max Siegel is one of the most sought after persons in the entertainment industry and has appeared on Oprah, twice in one year; Tavis Smiley’s NPR and has been featured in national major media outlets such as The New York Times, Crain’s New York Business, Black Enterprise and Billboard Magazine.

He is a cum laude graduate from the University of Notre Dame, School of Law. While enrolled as a student, he made history at Notre Dame as the first African American to graduate with honors from their School of Law. During the past 12-years, the Indianapolis native has also presided over the legal affairs for several Fortune 500 corporations, as well as professional sports, entertainment individuals and organizations. Siegel’s legal expertise and business acumen has afforded him the reputation as a “win-win attorney” among his peers, and has played a major role in the shaping of sports athletes as Tony Gwynn and Reggie White.

His legal knowledge has earned him the opportunity to serve in various leadership positions within high-profile professional organizations such as, The American Bar Association, The New York Bar Association, Indiana State Bar Association, Gospel Heritage Foundation and The National Academy of Recording Arts and Sciences. Max is married to his childhood friend Jennifer, and they have three children.