Hershey has debuted a series of collectible bars honoring the racing legend and given fans the opportunity to personally join a permanent tribute to “The Intimidator” while raising funds for charity. By logging on to www.hersheys.com/dale, fans can make a donation to The Dale Earnhardt Foundation and upload a photo for inclusion in a picture mosaic – a replica of which will be unveiled on April 29, during Dale Earnhardt Day in Mooresville, N.C. Already, nearly 1,000 fans have posted their name, photo and/or message to the site.

Dale Earnhardt fans from across the country have been joined by actress Carmen Electra and Dale Earnhardt Inc. (DEI) drivers Mark Martin and Martin Truex Jr., who recently posted their image and message to the site. With less than one month until Dale Earnhardt Day, fans still have time to join these stars and show their support.

“As you might expect, Dale Earnhardt’s loyal fans jumped at the chance to salute Dale and give something back to organizations and causes that he supported through The Dale Earnhardt Foundation,” said Dick Baker, executive director, The Dale Earnhardt Foundation. “Fans are showing their dedication and excitement by posting pictures of themselves, friends and family members celebrating Dale’s legacy.”

About The Collector Edition Dale Earnhardt Products: Available in four varieties, including two Hershey’s® Milk Chocolate Bar designs, one Hershey’s Milk Chocolate with Almonds Bar design and one Kit Kat® Wafer Bar design, the specially moulded Collector Edition Dale Earnhardt bars feature a distinctive on-bar design. The designs include three individual portraits spanning Earnhardt’s distinguished career and one image of the Richard Childress Racing #3 GM Goodwrench car that is most synonymous with Earnhardt’s nickname, “The Intimidator.” Packaging features interesting facts about the racing legend’s life on and off the race track and are redeemable for unique Dale Earnhardt merchandise such as a #3 soft-sided cooler or a Dale Earnhardt tribute poster designed by renowned motorsports artist, Sam Bass. The Collector Edition bars are available now through May 2008 at retail outlets nationwide.

About The Hershey Company; The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and approximately 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Bliss, Hershey’s Special Dark, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. Hershey’s partnership with Starbucks offers a premium chocolate experience that combines the highest-quality chocolate with Starbucks coffee-house flavors, for a range of delicious and distinct chocolate products. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

About The Dale Earnhardt Foundation: The mission of The Dale Earnhardt Foundation is to “Continue the Legend”TM through charitable programs that sustain Dale’s lifelong commitment to education, children and environment/wildlife preservation. More information on The Dale Earnhardt Foundation can be found at www.thedaleearnhardtfoundation.org.